5 Benefits of Online Video for B2B Companies

Tuesday, October 5th, 2010 at 10:31 pm

As you consider implementing online video into your marketing mix to grow your business, consider the following benefits of doing so for B2B companies:

Online video can help you deliver a demonstration of your product or service without requiring travel. Have you ever had to give a live demonstration across town or, even worse, across country that didn’t result in a sale? If you had an online video created with your best demonstration available online, you could simply guide your prospect to the video to watch at their leisure without the headache or pressure of having to rehearse or close them right then and there. It’s a win-win for you and your prospect.
Video allows prospects that don’t know much about you to get a better feel for you, your personality, and your company without you being physically present. Most people want to see you and what you look like before agreeing to meet in person especially if it’s a sales call.
Online video captures your visitors’ attention for much longer than a site with text only. In fact, a site with video keeps a visitor around for an average of 6 minutes whereas a site without video only holds attention for around 57 seconds.
It’s much easier to create a video to show someone something than to try to explain it through text or audio only. Most of us don’t like to type or write because we’re self-conscious about our grammar, spelling and how hard people will judge our writing. Plus, a lot of people are hunt-and-peck typists so it takes ten times as long to type something out where cranking out a quick video takes a matter of minutes.
Online video can rank well quickly (in as little as an hour in some cases) in the search engine rankings which can give you a metric ton of visibility at little to no cost. Online video can fill in the gaps during an organic search engine optimization (SEO) campaign by giving you the instant visibility you crave while your website’s search rankings improve over time.